The Future of Analytics: 6 Predictions

This is a guest post by Dr. Beverly Wright leads the Analytics Practice for aspirent as Chief Analytics Officer. She is also an Executive Education instructor at Georgia Tech, Continuing Education instructor at Emory University, and Co-Founder for a non-profit called ATLytiCS, which leverages analytics talent for community causes. For more information, please visit, www.aspirent.com. Analytics have … [Read more…]

Four Steps to Make Your Business Intelligence Teams More Relevant

The following is a guest post by Aspirent CEO Andrew Wells and Wunderman Data Management VP, Business Insights, Kathy Chiang. They are the co-authors of Monetizing Your Data: A Guide to Turning Data into Profit-Driving Strategies and Solutions. The world of analytics is changing.  Self-Service Analytical tools like Tableau, Qlik, and Power BI are enabling business users to … [Read more…]

The Freemium Model – A Death Knell for Brands?

Editor’s Note: This is a guest post by Dr. Michael Solomon, author of Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. We are exposed to 4000 to 10,000 ad messages everyday. There’s no doubt we’re all assaulted by brand messages that scream to us on billboards and screens, from within TV shows and movies, and even … [Read more…]