Three Steps to Monetizing Your Data through Customer Intelligence
The following is an op-ed by Andrew Wells and Kathy Chiang Kathy Williams Chiang is VP, Business Insights, at Wunderman Data Management. Andrew Roman Wells is the CEO of aspirent, a management-consulting firm focused on analytics. How intelligent is your company about your customer? Do you know enough about them in order to create a personalized customer experience? Understanding your … [Read more…]