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Business

How Customers Buy… & Why They Don’t

March 1, 2022 by Mars1

Do you need to get your sales figures up? If you’re the owner of a company that deals with the buying public or even if your job involves sales in some way, that answer is probably, “Yes.” How Customers Buy… & Why They Don’t by Martyn R. Lewis deals with how customers make buying decisions … [Read more…]

Posted in: Books, Business Tagged: How Customers Buy, Martyn R Lewis

How to Budget For Your Company’s Technical Debt

September 20, 2018 by Mars1

Editor’s note: This article was written by Dr. Mik Kersten. Dr. Mik Kersten is the CEO of Tasktop and author of Project to Product: How to Survive and Thrive in the Age of Digital Disruption with the Flow Framework. For more information, please visit, www.tasktop.com. While “technical debt” is a term that’s frequently used by technologists, the … [Read more…]

Posted in: Business Tagged: Dr. Mik Kersten, Dr. Mik Kersten books, Dr. Mik Kersten Tasktop, Tasktop

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