Do you need to get your sales figures up? If you’re the owner of a company that deals with the buying public or even if your job involves sales in some way, that answer is probably, “Yes.” How Customers Buy… & Why They Don’t by Martyn R. Lewis deals with how customers make buying decisions … [Read more…]
I know what you’re thinking. Books like Irrational Loyalty: Building a Brand that Thrives in Tubulent Times by Deb Gabor just rehash what you probably learned in Marketing 101. Is the market for books on marketing oversaturated? What makes this book different is that it covers the numerous factors that goes into building loyalty to … [Read more…]
Shaun Belding is a leading global expert on customer service, service recovery, leadership and building positive workplaces. His most recent book, The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty, is now available as a Kindle Edition, hardcover, and paperback. Heidi: What are some words that employees use that can unintentionally sabotage their careers … [Read more…]
Thuhang Tang and Sharon Orlopp are the co-authors of Thuhang Tang’s new memoir, Standing Up After Saigon: The Triumphant Story of Hope, Determination, and Reinvention, which shares Thuhant Tang’s experience of contracting polio as a child in Vietnam and finding treatment in America. Thuhang Tang now works as an Information Technology specialist. Heidi: Could you … [Read more…]
Editor’s Note: This is a guest post by Dr. Michael Solomon, author of Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. We are exposed to 4000 to 10,000 ad messages everyday. There’s no doubt we’re all assaulted by brand messages that scream to us on billboards and screens, from within TV shows and movies, and even … [Read more…]
J. Luke Bennecke has an extensive background in civil engineering, with almost thirty years of experience related to transportation technology. Based in the Los Angeles area, he also has a lot of experience sitting in traffic. So when he decided to write a series of novels – beginning with Civil Terror: Gridlock – his frustration with the … [Read more…]
Required Legal Disclaimer: I received a free copy of Girls With Dreams for my review. Little girls like STEM. If left on their own, they’ll probably be turning over those rocks to see the bugs underneath right along with the boys their age. However, very few women go into STEM careers or, if they do, … [Read more…]
The finalists for the National Business Book Award, one of Canada’s most prestigious nonfiction literary awards, were announced today by co-sponsors PwC Canada and BMO Financial Group. The finalist authors will vie for a CAD $30,000 prize that will be awarded on April 24, 2017 to the author of the most outstanding Canadian business-related book … [Read more…]
I just finished up reading Andy Weir’s The Martian on my Kindle. Science fiction when I’m starting to get heavily involved in science fact? Sure. It’s one of several books worth reading if you’re seriously considering a trip to Mars. To be honest, a book about an astronaut who is left behind by crewmates who … [Read more…]
There are forty books in the official Oz “Canon” but there are many more charming tales about Dorothy and her friends. Can you imagine what would happen if the Tin Man and Scarecrow visited our world? What if Ozma forgot who she was and disappeared? And who could forget about Wicked? There’s a lot of … [Read more…]