Interview With Shaun Belding, Author of The Journey to WOW

Shaun Belding is a leading global expert on customer service, service recovery, leadership and building positive workplaces. His most recent book, The Journey to WOW: The Path to Outstanding Customer Experience and Loyalty, is now available as a Kindle Edition, hardcover, and paperback. Heidi: What are some words that employees use that can unintentionally sabotage their careers … [Read more…]

The Freemium Model – A Death Knell for Brands?

Editor’s Note: This is a guest post by Dr. Michael Solomon, author of Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. We are exposed to 4000 to 10,000 ad messages everyday. There’s no doubt we’re all assaulted by brand messages that scream to us on billboards and screens, from within TV shows and movies, and even … [Read more…]

Review of Andy Weir’s The Martian

I just finished up reading Andy Weir’s The Martian on my Kindle. Science fiction when I’m starting to get heavily involved in science fact? Sure. It’s one of several books worth reading if you’re seriously considering a trip to Mars. To be honest, a book about an astronaut who is left behind by crewmates who … [Read more…]

Non-Canonical Books of Oz

There are forty books in the official Oz “Canon” but there are many more charming tales about Dorothy and her friends. Can you imagine what would happen if the Tin Man and Scarecrow visited our world? What if Ozma forgot who she was and disappeared? And who could forget about Wicked? There’s a lot of … [Read more…]