The Studebaker is one of the best forgotten oldies of the automobile world. Historically, they have been known, not for “fins and chromes” or for winning races, but for reliability and good gas mileage. They are built by one of the oldest vehicle manufacturing companies in the USA. The modern Studebaker company is currently raising funds to bring new concept vehicles from the drawing board to reality. Will they succeed? Let’s find out.
The Studebaker Museum
The History Behind The Studebaker
The first Studebakers weren’t cars at all, but wagons and buggies. Their founders, Henry and Clement Studebaker opened their first blacksmith shop in 1852, well before Americans had ever seen a “horseless buggy.” In 1868, the Studebaker company was incorporated as the Studebaker Brothers Manufacturing Company and, by 1887, annual sales went over $2,000,000. That was quite an impressive sum in the late 19th century.
In 1902, the Studebakers produced the first electric cars, one of which was purchased by Thomas Edison. In 1904, Studebaker added gasoline cars. By 1920, cars had become Studebaker’s main product and they discontinued their horse-drawn vehicles. As the company grew, they acquired the Everitt-Metzker-Flanders Company and then merged with Packard. During World War II, they produced several military vehicles and equipment, including engines for the B-17 Flying Fortress and the amphibious “Weasel”.
During the 1950s, they introduced an overhead-valve V8 engine, the Starliner model and the popular compact Lark with impressive success. In the 1960s, however, they ran into financial difficulties. Production stopped in 1966 and the Studebaker Corporation donated its collection to the city of South Bend.
In the modern day, Studebaker Corporation aims to introduce a modernized version of its trademark cars with new models. The lineup will include cars, trucks, motorcycles and scooters. You can find out about their proposed vehicles or email the company for investment opportunities at The Studebaker Website.
A Classic Studebaker Commercial