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Deb Gabor

“Irrational Loyalty” Provides Useful Tips for Building Brands in the Modern Era

March 1, 2022 by Mars1

What makes this book different is that it covers the numerous factors that goes into building loyalty to your brand over decades, like Coca-Cola or P&G have done. Both make products that you’d recognize instantly when you see their packaging even if you don’t see the name of the products right away. Deb Gabor founded … [Read more…]

Posted in: Books Tagged: books on marketing, Deb Gabor, Irrational Loyalty, Marketing books

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