“Irrational Loyalty” Provides Useful Tips for Building Brands in the Modern Era
I know what you’re thinking. Books like Irrational Loyalty: Building a Brand that Thrives in Tubulent Times by Deb Gabor just rehash what you probably learned in Marketing 101. Is the market for books on marketing oversaturated? What makes this book different is that it covers the numerous factors that goes into building loyalty to … [Read more…]