Casio America, Inc. announced several new timepieces across the company’s popular brands including G-SHOCK, BABY-G and EDIFICE. Adding to their increasing portfolio of high-performance and tough timepieces, Casio’s latest models were displayed at a booth at the Baselwood event on March 23-25, 2017.
“Our new timepieces highlight Casio’s focus on durability and style paired with connected technologies,” said David Johnson, Vice President of Casio’s Timepiece Division. “Casio continues to innovate with exciting designs and our new releases this year prove to be both tough and forward thinking.”
As part of Casio’s Baselworld exhibition, various G-SHOCK models will be on display, including the latest men’s G-STEEL model, the GSTS310D-1A This new addition to the popular men’s line boasts a stainless steel band and bezel with a black face, a 1.4mm smaller case design, and is capable of self-charging via sunlight – ensuring the stable operation of various energy-hungry functions through Tough Solar technology. The GSTS310D-1A is also equipped with standard G-SHOCK technology of shock resistance and 200M water resistance, in addition to a full-auto double LED light, neo-brite luminous hands, world time, 5 daily alarms, 1/100th second stopwatch, a countdown timer and hand retract feature in a 49.3mm case.
Also on display was a new MR-G model with the serial number MRGG2000HT-1A, a special edition timepiece demonstrating the best in Japanese innovation and craftsmanship. The first-ever Bluetooth® connected MR-G is handcrafted using a traditional Japanese hammer tone technique with colors inspired by a Japanese cloud dragon. The MRGG2000HT-1A timepiece features three-way time sync capabilities made possible via Bluetooth Connectivity and G-SHOCK’s GPS Hybrid Wave Ceptor technology, accurately measuring time and location from anywhere on earth. A unique app allows users to easily set world time and other watch functions directly from their smartphone.
This new MR-G is the latest collaboration with third generation master metal craftsman Bihou Asano, who individually hammered each bezel and band using the Tsu-i-ki technique with a Kasumi finish: a traditional craft method that creates unique relief patterns through hammering. The colors found in the bezel and on the hands are reminiscent of the colors featured on a traditional cloud dragon – “Japan blue.”
Created to be the epitome of luxury and strength, the MRGG2000HT-1A titanium case and band undergo a special deep-hardening treatment that renders it five times harder than regular titanium, while the diamond-like carbon coating of the band and a sapphire glass crystal offer outstanding scratch resistance. Tough solar technology ensures stable operation even when using power hungry functions. This G-SHOCK model will be available September 2017.
Each model also comes equipped with standard G-SHOCK technology of shock resistance and 200M water resistance, as well as world time (39 cities + UTC), an LED super illuminator light, daily alarm, a full auto calendar, 24-hour second stopwatch and 24-hour countdown timer, and automatic date update capabilities – all in a 49.8mm case.
Designed with a 3D dial, speed indicator and tachymeter etched bezel, Casio’s new EDIFICE EQB501 embodies the look and feel of speed. With a brushed and polished stainless steel 44.4mm case, the new EDIFICE timepiece is water resistant up to 100 meters and protected with a scratch resistant mineral crystal. The EQB501 can connect to a smartphone with just one push of a button through Casio’s Smart Phone Link Technology. By downloading the CASIO WATCH+ app and connecting to a compatible smartphone via Bluetooth® SMART, the watch can access the correct time in its current location and for over 300 cities worldwide, even correcting for Daylight Saving Time if needed. The timepiece also automatically syncs the time four times a day or can be synced by the push of a button. Additional features include a stopwatch, daily alarm, Phone Finder and more. Casio’s EDIFICE EQB501 will be available in April 2017 at select jewelers and retailers nationwide.
Designed with the urban runner in mind, the BGA240 serves as a sleek, stylish complement to an activewear wardrobe. The perforated band provides ultimate breathability and an added case back protector lends extra comfort for extended wear on long runs. This analog-digital hybrid is equipped with essential features including shock and 100 meter water resistance, an auto LED light, 1/100thsecond stopwatch with 60-lap memory, countdown timer, 2 daily and 1 snooze alarm as well a 12/24-hour time formats in a stylish 42.6mm case. The series is available in four distinct colorways – black with lime face detail, black with white face detail, pink with white face detail and white with black face detail.
Casio’s new EDIFICE, BABY-G and G-SHOCK watches will be sold in continental Europe, the UK, North America, South America, China, Hong Kong, South Korea and other Asian locations, the Middle East, Africa and Oceania. Keep your eyes peeled for these new watches at authorized retailers like Bloomingdale’s.
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