Casio G-SHOCK announces its first-ever collaboration with bike shop turned international street style and cycling brand, Chari & Co, on a limited edition men’s GA500 watch. Located in the heart of the Lower East Side in New York City, Chari & Co is an internationally recognized brand, known for their stylish and durable urban apparel, accessories, and cycling goods. The GA500K watch will be the first collaboration between the two brands, both of which share a Japanese heritage and a commitment to delivering on toughness.
On the significance of this exciting collaboration, professional cyclist and Chari & Co ambassador John Kniesly a.k.a. K-tel states, “It’s really fascinating to be a part of a collaboration between G-SHOCK, a company whose product brings to mind style, dependability, and durability, and Chari and Co, whose roots are at the center of a culture where those qualities are of huge importance. The design of the watch itself is directly inspired by the bike frame, the focal point of any bicycle. A good bike frame needs to be built with precision and accuracy, and the G-SHOCK is known for its precise time-keeping. The two exist on the same level.”
The design of the GA500K limited edition watch is inspired by the three main components of a bicycle, forming a triangular geometric pattern in shades of black and olive. This motif has been previously featured in Chari & Co racing apparel. A newer case design for G-SHOCK, the GA500 model features a wider face, with a retrograde second hand for the stopwatch and countdown timer.
The GA500K comes equipped with legendary G-SHOCK structure of Shock Resistance and 200M Water Resistance, a LED Light, 48-city World Time, 5 Daily Alarms, a Retrograde 1/100th-second Stopwatch with Target Time Alert, Countdown Timer, as well as a unique Hand Retract Function which shifts the analog hands away from the digital display during timing measurements. All this in a 48.9mm case.
The GA500K will retail for $190 and will be available for purchase beginning in February 2017 at the Chari & Co NYC storefront, as well as shopcasio.com, and the G-SHOCK Soho Store.
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