The Freemium Model – A Death Knell for Brands?

Editor’s Note: This is a guest post by Dr. Michael Solomon, author of Marketers, Tear Down These Walls! Liberating the Postmodern Consumer. We are exposed to 4000 to 10,000 ad messages everyday. There’s no doubt we’re all assaulted by brand messages that scream to us on billboards and screens, from within TV shows and movies, and even … [Read more…]

Review of Andy Weir’s The Martian

I just finished up reading Andy Weir’s The Martian on my Kindle. Science fiction when I’m starting to get heavily involved in science fact? Sure. It’s one of several books worth reading if you’re seriously considering a trip to Mars. To be honest, a book about an astronaut who is left behind by crewmates who … [Read more…]

Non-Canonical Books of Oz

There are forty books in the official Oz “Canon” but there are many more charming tales about Dorothy and her friends. Can you imagine what would happen if the Tin Man and Scarecrow visited our world? What if Ozma forgot who she was and disappeared? And who could forget about Wicked? There’s a lot of … [Read more…]

What To Read On The Way To Mars

So you’re packing for a trip to Mars. You know it’s going to be a Hohmann transfer that will take half a year to get there. This will make those long family road trips with four or five people in a too-small car, half of whom can’t sit still without judicious use of rope and … [Read more…]

Top Ten Isaac Asimov Novels

So I’ve done the “Top Ten Science Fiction Books,” but of course, there are so much good science fiction out there that I shouldn’t limit it to just ten. Isaac Asimov is the master of science fiction and most popular for his vision of robots constrained by the Three Laws of Robotics — if they … [Read more…]

Gift of Life

Henri Landwirth tells his inspirational story of surviving the Holocaust, losing his parents and nearly his own life. He came to America for a fresh start, became a successful hotel manager and then owner of a series of hotels, and befriended several well-known people like the Mercury Seven astronauts. Then, he walked away to found … [Read more…]

Top Ten Banned Books

Have you ever wondered why some books never show up on your school library’s bookshelves? Well, it might be because some prick on the school board decided that particular book wouldn’t be appropriate for kids. I will allow that I can see Fifty Shades of Gray. It is graphic and that’s no way to treat … [Read more…]